After holding the cheese above his head Biver took the opportunity to explain just how special the partnership is between United and TAG Heuer.
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Jose Mourinho also made an appearance and posed with TAG Heuer CEO Biver at Old Trafford.We like to have a bit of banter and also some serious discussion, we have many exciting features and a ton of unique features and content, all fans from any teams are welcome as it is always nice to see what the other side think.Press question mark to learn the rest of the keyboard shortcuts.Ander Herrera deals with the pressure of having his team-mates watch on to complete the drill.The United watch which costs 1,300.
And the occasion was commemorated by TAG Heuer's CEO Jean-Claude Biver presenting United with a 50kg block of Gruyere which had been produced on his farm in Switzerland.
To top it all off, United's two big cheeses - Rooney and Ibrahimovic - were involved in slicing a massive block of ceremonial Gruyere to celebrate the partnership.
TAG Heuer have unveiled a new collection of watches and they include an exclusive line with United, with stars Zlatan Ibrahimovic, Wayne Rooney, Ander Herrera and David de Gea all modelling the watches at an event local chat line free phone numbers on Wednesday.Ibrahimovic takes part in a drill designed to test his passing skills and reactions.Sign up now for full access, to register click here.TAG Heuer CEO Jean-Claude Biver poses with the players - and half the cheese- at Old Trafford.Offensive language, cookies help us deliver our Services.Biver was at the launch to promote two new TAG Heuer designs exclusively for United fans.Welcome to Red Devils Forum a fantastic new independent Manchester United forum for fans from across the globe.'In addition to creating a number of engaging events for our fans, we also plan to work with United and the players to promote the special, dedicated watches designed for the club.'We are always trying to build what we call a 360 degree partnership, a relationship that goes much beyond being just a timekeeper or having visibility in the stadium he said.The Swedish superstar helps the TAG Heuer CEO pick up the gigantic slab of cheese.Posted by 11 comments 93 Upvoted, this thread is archived, new comments cannot be posted and votes cannot be cast.The United quartet will be on display at Old Trafford once again on Saturday, although they will leave the suits in the dressing room this time ahead of their clash with Watford.'The club is very proud to have the Manchester United crest feature on two of TAG Heuers most popular timepieces.
Manchester United may be sitting outside of the top four, with just 14 games of the season remaining, but it appears they have time on their side.
The TAG Heuer artist and designer Alec Monopoly (front) was also at the launch at Old Trafford 'There is no limit to the depth and width of our partnership.'.
Rooney and Ibrahimovic show off the watches which start at 1,300 each from United Direct.